Author and role in the study

Klaus Arent.

More than twenty years of experience in online marketing, SEO, e-commerce and digital systems, including several years in leadership roles. Taught himself programming as a teenager out of curiosity, never professionally. This prior experience shapes what succeeds in this study and what transfers to others. It is disclosed as a context variable, not presented as a credential.

• Investigator
• Study subject
• Developer and operator of the systems under study
• Data collector
• Author of the analysis

• High prior expertise in marketing and digital systems
• Personal interest in AI and in the success of the systems under study
• Case selection by the same person who analyses them
• Economic involvement in individual systems
• No independent evaluation, no control group

This website offers no consulting, talks, workshops, development or other services. Requests for such services are not accepted through the research project. Legally required information is provided in the Impressum.